The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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What is a Brand? Defining The Internal Brand v. The External Brand
What is a brand? There is no single definition
How Marketers Can Unlock Serendipity in Product Experiences
In a marketing era dominated by personalization, a little serendipity can go a long way
The Untapped Power of Serendipity in Consumer Psychology
Serendipity has a special place in the heart of the consumer
How Does Happenstance Influence Consumer Psychology?
Happenstance product encounters are often the best product encounters
Exceeding Consumer Expectations with The Psychology of Randomness
A little randomness goes a long way
How Social Identity Impacts Consumer Preferences Towards Physical Products
Physical products are making a comeback, and consumer identity is leading the charge
How to Drive Consumer Behavior Using The Psychology of Memory
The psychology of memory holds many mysteries. And for marketing, much power
Driving Consumer Behavior with The (Unintutive) Psychology of Incentives
When it comes to consumer behavior, incentives can easily backfire
What Christmas Ads Teach us about the Neuroscience of Brand Associations
How can a brand be as large as Christmas? It all comes down to associations
The Neuroscience of Branding
The brand exists in the brains of consumers and in the mind of the market
How Brands Can Tap Into Symbolism and Social Signaling
The brand can say what the consumer can’t
The Key to Better Brand Communication: Interactive Alignment
Brand communication isn’t a spectator sport
Beyond Brand Storytelling: Using Neuroscience to Create Essence
Brands can give products a soul
How Brands Can Use The Neuroscience of Surprise
There exists a simple, yet powerful formula for creating pleasure through surprise
The Power of The “True Why” in Brand Strategy
At the core of brand strategy lies the deep, emotional motivations of the consumer
Why The Neuroscience of Attention is Key for Branding
Driving attention is all about contrast