The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
Serendipity and Marketing..
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Foundations of Marketing x Psychology
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contributor
Matt Johnson
contributor
Matt Johnson
Why Employer Branding is Crucial for Brand Loyalty
Who can best tell the Brand Story? The Employees
Matt Johnson
Matt Johnson
The Neuroscience of Humanistic Brand Loyalty
Brands can go above and beyond simple, transactional loyalty programs
Matt Johnson
Matt Johnson
The Neuroscience of Brand Warmth
How can brands incur loyalty by exuding warmth?
contributor
Matt Johnson
contributor
Matt Johnson
How IKEA’s Customer Centric Marketing Drives Brand Loyalty
IKEA: Masters of Customer Centric Marketing Strategy
contributor
Matt Johnson
contributor
Matt Johnson
The Psychology Behind Multi-Sensory Marketing and its Impact on Brand Loyalty
How can marketing go beyond the brand image? And into taste, smell, touch, and sound?