The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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Explore the most recent articles..
How Robotic Manufacturing Influences Consumer Psychology
Robots can make. But can they create?
The Psychology and Neuroscience of The Consumer-Brand Relationship
Research into the dynamic between consumers and brands
Consumer Psychology Lessons from the Science of Photo-Taking and User-Generated Content
When it comes to photo taking and UGC, sharing is NOT caring.
Should Service Robots be Humanized? Implications for Customer Satisfaction & Consumer Psychology
Research suggests how (and when) customer service robots should be humanized
The Untapped Power of Serendipity in Consumer Psychology
Serendipity has a special place in the heart of the consumer
How Does Happenstance Influence Consumer Psychology?
Happenstance product encounters are often the best product encounters
How Social Identity Impacts Consumer Preferences Towards Physical Products
Physical products are making a comeback, and consumer identity is leading the charge