The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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Explore the most recent articles..
The Psychology of Nostalgia Marketing in Stranger Things
For brands, the past has never looked better.
How Emotional Memories in Advertisements Impact Marketing Psychology
How can advertisements make our memories feel?
Harnessing The Psychology of Nostalgia Marketing for Technology Brands
Conjuring up the warm memory of technology’s joy
Lessons in Brand Strategy from The Psychology of Boba Tea
The psychology of boba tea is unexpectedly deep
The Psychological Benefits of Randomness and Anti-Personalization
Comfort is the antithesis of learning
How to Drive Consumer Behavior Using The Psychology of Memory
The psychology of memory holds many mysteries. And for marketing, much power
The Psychology Behind Multi-Sensory Marketing and its Impact on Brand Loyalty
How can marketing go beyond the brand image? And into taste, smell, touch, and sound?