The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
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Matt Johnson
Matt Johnson
How to Create Brand Meaning: Customer Expectations of Big Brands and Small Brands
The path to brand meaning comes in two sizes
The Untapped Power of Serendipity in Consumer Psychology
Serendipity has a special place in the heart of the consumer