The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing
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Should Service Robots be Humanized? Implications for Customer Satisfaction & Consumer Psychology
Research suggests how (and when) customer service robots should be humanized
Consumer Psychology Explains why our Brain Loves The Pumpkin Spice Latte
The PSL is the ultimate seasonal beverage, and our brains find it irresistible
Creating Brand Loyalty with Serendipity, Psychology, and a Dash of Dopamine
In a hyper-competitive marketplace, could serendipity be the answer?
Why Every Marketer Needs to Understand Neural Synchrony
It’s not about the brain. It’s about brains
Lessons in Brand Strategy from The Psychology of Boba Tea
The psychology of boba tea is unexpectedly deep
The Consumer’s Emotional Need is Key to a Great Rebrand: Lessons from Lego and Walmart
At the core of the brand is the consumer’s deepest needs
What is Phygital Marketing? Embracing The Future of Retail
Could the future of retail be phygital?
Why Brands Should infuse Serendipity into their Marketing
The risk and reward of serendipity in marketing
The Red Sneakers Effect and The Psychology of Distinctiveness in Marketing
An interview with Behavioral Scientist, Richard Shotton
The Psychological Benefits of Randomness and Anti-Personalization
Comfort is the antithesis of learning
The Downsides of Digital Personalization in Consumer Psychology
The consumer world can give us what we want, but not what we need
How to Create Brand Meaning: Customer Expectations of Big Brands and Small Brands
The path to brand meaning comes in two sizes
How should Marketers think about The Psychology of Consumer Choice?
An interview with Behavioral Scientist, Richard Shotton
What the Press for Champagne Button Teaches us about Consumer Psychology
An interview with Behavioral Scientist, Richard Shotton
The Role of Consumer Psychology & Brand Trust in Marketing Personalization
Trust is the engine of successful branding. And trust is deeply psychological
Consumer Psychology Lessons from The Science of Funeral Spending
Death rituals are windows into our consumer psychology
Lessons in Marketing Psychology from Neurometrics and Visual Attention
Where the eyes gaze the customer stays
How to Build a Brand Community Using Consumer Psychology
The key to community building is to look out for its members