The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing
Browse by marketing area..
Brand Strategy..
Featured
The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
Serendipity and Marketing..
Sustainability and Marketing..
Foundations of Marketing x Psychology
Memorable Marketing..
Experiential Marketing..
Marketing Communication..
Consumer Motivation..
Explore the most recent articles..
contributor
Matt Johnson
contributor
Matt Johnson
The Power of User-Generated Content for Consumer Trust and Brand Loyalty
Who better to the tell the brand’s story than their most loyal consumers?
contributor
Matt Johnson
contributor
Matt Johnson
Harnessing the Power of User-Generated Content (UGC) in Modern Marketing
UGC can be the bond between the brand, their consumers, and the broader communituy
Consumer Psychology Lessons from the Science of Photo-Taking and User-Generated Content
When it comes to photo taking and UGC, sharing is NOT caring.