The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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Explore the most recent articles..
Why Brands Should infuse Serendipity into their Marketing
The risk and reward of serendipity in marketing
How Marketers Can Unlock Serendipity in Product Experiences
In a marketing era dominated by personalization, a little serendipity can go a long way
The Untapped Power of Serendipity in Consumer Psychology
Serendipity has a special place in the heart of the consumer
How Does Happenstance Influence Consumer Psychology?
Happenstance product encounters are often the best product encounters
Exceeding Consumer Expectations with The Psychology of Randomness
A little randomness goes a long way
How Brands Can Use The Neuroscience of Surprise
There exists a simple, yet powerful formula for creating pleasure through surprise