The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
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contributor
Matt Johnson
contributor
Matt Johnson
Why Brands Should infuse Serendipity into their Marketing
The risk and reward of serendipity in marketing
Matt Johnson
Matt Johnson
Preview
How Marketers Can Unlock Serendipity in Product Experiences
In a marketing era dominated by personalization, a little serendipity can go a long way
The Untapped Power of Serendipity in Consumer Psychology
Serendipity has a special place in the heart of the consumer
How Does Happenstance Influence Consumer Psychology?
Happenstance product encounters are often the best product encounters
Matt Johnson
Matt Johnson
Preview
Exceeding Consumer Expectations with The Psychology of Randomness
A little randomness goes a long way
Matt Johnson
Matt Johnson
Preview
How Brands Can Use The Neuroscience of Surprise
There exists a simple, yet powerful formula for creating pleasure through surprise