The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
Browse by marketing area..
Brand Strategy..
Serendipity and Marketing..
Sustainability and Marketing..
Foundations of Marketing x Psychology
Memorable Marketing..
Experiential Marketing..
Marketing Communication..
Consumer Motivation..
Explore the most recent articles..
Serendipity, Neuroscience, and Marketing: Leveraging Surprise in a Personalized World
Even when we can have anything, we still want what we can't predict
What Serendipity 3 teaches us about the Psychology of Pricing
Serendipity 3 offers a $214 Grilled Cheese Sandwich. And it sells
Creating Brand Loyalty with Serendipity, Psychology, and a Dash of Dopamine
In a hyper-competitive marketplace, could serendipity be the answer?
Why Brands Should infuse Serendipity into their Marketing
The risk and reward of serendipity in marketing
What is Planned Serendipity? A New Perspective on Travel and Consumer Psychology
Can “planned serendipity” be the best of both worlds?
The Untapped Power of Serendipity in Consumer Psychology
Serendipity has a special place in the heart of the consumer
How Does Happenstance Influence Consumer Psychology?
Happenstance product encounters are often the best product encounters