The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
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Matt Johnson
Matt Johnson
The Psychology of Nostalgia Marketing in Stranger Things
For brands, the past has never looked better.
contributor
Matt Johnson
contributor
Matt Johnson
Harnessing The Psychology of Nostalgia Marketing for Technology Brands
Conjuring up the warm memory of technology’s joy
contributor
Matt Johnson
contributor
Matt Johnson
How to Use Nostalgia Marketing to Influence Consumer Psychology and Drive Brand Loyalty
Nostalgia marketing inspires feelings of warmth and familiarity