The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
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How Does Happenstance Influence Consumer Psychology?
Happenstance product encounters are often the best product encounters
Matt Johnson
Matt Johnson
How Brands Can Use The Neuroscience of Surprise
There exists a simple, yet powerful formula for creating pleasure through surprise