The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
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contributor
Matt Johnson
contributor
Matt Johnson
What Can Japanese Marketing Teach Global Brands?
Japanese isolationism holds deep lessons for modern marketing
Matt Johnson
Matt Johnson
Positive Ambiguity: Marketing Psychology Lessons from The Berghain Bouncer
What can this man teach us about embracing ambiguity in marketing?
How Social Identity Impacts Consumer Preferences Towards Physical Products
Physical products are making a comeback, and consumer identity is leading the charge