The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
Serendipity and Marketing..
Sustainability and Marketing..
Foundations of Marketing x Psychology
Memorable Marketing..
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Matt Johnson
Matt Johnson
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Gonzo Journalism, Subjectivity, and The Psychology of Immersion
On giving up on objectivity
Matt Johnson
Matt Johnson
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Time, Memory, and The Psychology of Immersive Experiences
The psychology of immersion is the psychology of commitment
Harnessing The Psychology of Nostalgia Marketing for Technology Brands
Conjuring up the warm memory of technology’s joy
Matt Johnson
Matt Johnson
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Consumer Psychology Explains why our Brain Loves The Pumpkin Spice Latte
The PSL is the ultimate seasonal beverage, and our brains find it irresistible
Matt Johnson
Matt Johnson
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The Psychological Benefits of Randomness and Anti-Personalization
Comfort is the antithesis of learning
Matt Johnson
Matt Johnson
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How to Drive Consumer Behavior Using The Psychology of Memory
The psychology of memory holds many mysteries. And for marketing, much power
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