The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
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contributor
Matt Johnson
contributor
Matt Johnson
Harnessing The Psychology of Nostalgia Marketing for Technology Brands
Conjuring up the warm memory of technology’s joy
Matt Johnson
Matt Johnson
Consumer Psychology Explains why our Brain Loves The Pumpkin Spice Latte
The PSL is the ultimate seasonal beverage, and our brains find it irresistible
Matt Johnson
Matt Johnson
The Psychological Benefits of Randomness and Anti-Personalization
Comfort is the antithesis of learning
Matt Johnson
Matt Johnson
How to Drive Consumer Behavior Using The Psychology of Memory
The psychology of memory holds many mysteries. And for marketing, much power