The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
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Foundations of Marketing x Psychology
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Matt Johnson
Matt Johnson
How Powerful Brands Create Demand, Add Functional Value, and Drive Markets
How can you run your marketing on easy mode? It’s called have a powerful brand
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Matt Johnson
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Matt Johnson
How Luxury Brands Can Harness Their Market-Driving Influence
Luxury brands need to embrace their tastemaker status
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Matt Johnson
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Matt Johnson
How Brand Communities Create Loyalty and Shared Consumer Identity
For brands, there’s power in numbers
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Matt Johnson
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Matt Johnson
How The Sense of Touch and Texture Influence Consumer Psychology
The future of marketing is at our finger tips