The Neuroscience Of … Marketing

Dedicated to the application of psychology and neuroscience to marketing

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Brand Strategy..

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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters

What can hipsters teach us about branding?

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Lessons in Brand Strategy from The Psychology of Boba Tea
Lessons in Brand Strategy from The Psychology of Boba Tea

The psychology of boba tea is unexpectedly deep

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The Consumer’s Emotional Need is Key to a Great Rebrand: Lessons from Lego and Walmart
The Consumer’s Emotional Need is Key to a Great Rebrand: Lessons from Lego and Walmart

At the core of the brand is the consumer’s deepest needs

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Serendipity and Marketing..

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Serendipity, Neuroscience, and Marketing: Leveraging Surprise in a Personalized World
Serendipity, Neuroscience, and Marketing: Leveraging Surprise in a Personalized World

Even when we can have anything, we still want what we can't predict

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How Marketers Can Unlock Serendipity in Product Experiences
How Marketers Can Unlock Serendipity in Product Experiences

In a marketing era dominated by personalization, a little serendipity can go a long way

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The Untapped Power of Serendipity in Consumer Psychology
The Untapped Power of Serendipity in Consumer Psychology

Serendipity has a special place in the heart of the consumer

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Sustainability and Marketing..

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To Sell Sustainable Products, Go Beyond Sustainability Marketing
To Sell Sustainable Products, Go Beyond Sustainability Marketing

Green products often need marketing solutions of other colors

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How Creative Brands Inspire Empathy with the Future of Humanity
How Creative Brands Inspire Empathy with the Future of Humanity

How can brands inspire empathy for future generations?

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What is Doom Tourism? A Consumer Psychology Perspective
What is Doom Tourism? A Consumer Psychology Perspective

When an environment is threatened, we only want to visit it more

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Foundations of Marketing x Psychology

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What is Consumer Psychology?
What is Consumer Psychology?

What is the psychology behind the marketing?

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What is Branding Psychology?
What is Branding Psychology?

Branding psychology bridges the gap between the corporation and the consumer

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What is Marketing Psychology?
What is Marketing Psychology?

How can psychology connect with modern marketing?

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Memorable Marketing..

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The Psychology of Nostalgia Marketing in Stranger Things
The Psychology of Nostalgia Marketing in Stranger Things

For brands, the past has never looked better.

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How Emotional Memories in Advertisements Impact Marketing Psychology
How Emotional Memories in Advertisements Impact Marketing Psychology

How can advertisements make our memories feel?

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How to Drive Consumer Behavior Using The Psychology of Memory
How to Drive Consumer Behavior Using The Psychology of Memory

The psychology of memory holds many mysteries. And for marketing, much power

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Experiential Marketing..

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The Masterful Experiential Design of Independent Bookstores
The Masterful Experiential Design of Independent Bookstores

How have bookstores thrived in the Amazon era? One word: experience

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What is Experiential Marketing?
What is Experiential Marketing?

In life and in marketing, experience is the best teacher

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Why Neuroscience and Consumer Psychology Are Key to Unlocking Phygital Retail
Why Neuroscience and Consumer Psychology Are Key to Unlocking Phygital Retail

Phygital retail all comes down to the neuroscience of pleasure and pain

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Marketing Communication..

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The Power of The Underdog Effect in Brand Storytelling
The Power of The Underdog Effect in Brand Storytelling

We all love a good underdog story, especially when it comes to branding

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Why Every Marketer Needs to Understand Neural Synchrony
Why Every Marketer Needs to Understand Neural Synchrony

It’s not about the brain. It’s about brains

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How Brands Can Tap Into Symbolism and Social Signaling
How Brands Can Tap Into Symbolism and Social Signaling

The brand can say what the consumer can’t

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Consumer Motivation..

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How Consumer Behavior is Shaped by Intrinsic Motivation
How Consumer Behavior is Shaped by Intrinsic Motivation

Motivation impacts our consumer behavior, but not the way we think

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Consumer Psychology Lessons from the Science of Photo-Taking and User-Generated Content
Consumer Psychology Lessons from the Science of Photo-Taking and User-Generated Content

When it comes to photo taking and UGC, sharing is NOT caring.

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Driving Consumer Behavior with The (Unintutive) Psychology of Incentives
Driving Consumer Behavior with The (Unintutive) Psychology of Incentives

When it comes to consumer behavior, incentives can easily backfire

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