The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
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Should Service Robots be Humanized? Implications for Customer Satisfaction & Consumer Psychology
Research suggests how (and when) customer service robots should be humanized
contributor
Matt Johnson
contributor
Matt Johnson
Why Brands Should infuse Serendipity into their Marketing
The risk and reward of serendipity in marketing
contributor
Matt Johnson
contributor
Matt Johnson
Why Employer Branding is Crucial for Brand Loyalty
Who can best tell the Brand Story? The Employees