How have bookstores thrived in the Amazon era? One word: experience

In life and in marketing, experience is the best teacher

Research suggests how (and when) customer service robots should be humanized

The risk and reward of serendipity in marketing

Phygital retail all comes down to the neuroscience of pleasure and pain

In a marketing era dominated by personalization, a little serendipity can go a long way

Serendipity has a special place in the heart of the consumer

Happenstance product encounters are often the best product encounters

A little randomness goes a long way

Physical products are making a comeback, and consumer identity is leading the charge

The psychology of memory holds many mysteries. And for marketing, much power

Brands can give products a soul

There exists a simple, yet powerful formula for creating pleasure through surprise

IKEA: Masters of Customer Centric Marketing Strategy