The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
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Explore the most recent articles..
How Robotic Manufacturing Influences Consumer Psychology
Robots can make. But can they create?
contributor
Matt Johnson
contributor
Matt Johnson
The Power of User-Generated Content for Consumer Trust and Brand Loyalty
Who better to the tell the brand’s story than their most loyal consumers?
contributor
Matt Johnson
contributor
Matt Johnson
The Dark Triad Personality: Its role in Consumer Psychology
Personality influences our consumer behavior. Especially when its a dark personality
Should Service Robots be Humanized? Implications for Customer Satisfaction & Consumer Psychology
Research suggests how (and when) customer service robots should be humanized