The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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Explore the most recent articles..
To Sell Sustainable Products, Go Beyond Sustainability Marketing
Green products often need marketing solutions of other colors
What Slutty Vegan Teaches Us About Effective Moral Marketing
The success of slutty vegan provides a very different path for morally-minded brands
Morality has a Branding Problem: The Tragedy of Vegan Meat Brands
Branding and morality should never mix. Just ask the fake meat industry
What is Branding Psychology?
Branding psychology bridges the gap between the corporation and the consumer
How Powerful Brands Create Demand, Add Functional Value, and Drive Markets
How can you run your marketing on easy mode? It’s called have a powerful brand
Branding that Thrives in an Era of Digital Platform Risk
Modern brands are facing intense platform risk, and only the strong survive
The Psychology and Neuroscience of The Consumer-Brand Relationship
Research into the dynamic between consumers and brands
The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
What can hipsters teach us about branding?
Applying The Neuroscience of Pain to Influence Consumer Psychology
Pain is only in the mind. And that’s why it’s so powerful
What The Black Marlboro Man teaches us about Identity Marketing and Targeted Ads
How Tom Burrell led a revolution in identity marketing
The Future of Shopping and Food Retail: Consumer Behavior Lessons from New Zealand’s Lockdown
New Zealand’s lockdown holds global lessons
Consumer Psychology Explains why our Brain Loves The Pumpkin Spice Latte
The PSL is the ultimate seasonal beverage, and our brains find it irresistible
What is a Brand? Defining The Internal Brand v. The External Brand
What is a brand? There is no single definition