The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
Serendipity and Marketing..
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Foundations of Marketing x Psychology
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Why The Psychology of Pricing is not about The Numbers
An interview with Melina Palmer, auhor of “The Truth About Pricing”
Matt Johnson
Matt Johnson
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Empathy, Technology, and Social Media with Kaitlin Ugolik Phillips
What’s the future of technology and social media?
Ethics, Technology, and Artificial Intelligence, with Fiona McEvoy
How should we think about AI, from an ethics standpoint?
Matt Johnson
Matt Johnson
Preview
Applying The Neuroscience of Pain to Influence Consumer Psychology
Pain is only in the mind. And that’s why it’s so powerful
Matt Johnson
Matt Johnson
Preview
The Masterful Experiential Design of Independent Bookstores
How have bookstores thrived in the Amazon era? One word: experience
How Social Identity Impacts Consumer Preferences Towards Physical Products
Physical products are making a comeback, and consumer identity is leading the charge
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