The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
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Matt Johnson
Matt Johnson
Products for Loneliness: How Companion Robots and Humanoids are Driving Consumer Behavior
Loneliness is driving consumer behavior to new, romantic heights
Matt Johnson
Matt Johnson
Loneliness and The Psychology of Personification
When we’re lonely, inanimate objects seem as though they have minds of their own
Should Service Robots be Humanized? Implications for Customer Satisfaction & Consumer Psychology
Research suggests how (and when) customer service robots should be humanized