The Neuroscience Of … Marketing
This section of the blog is dedicated to the application of psychology and neuroscience to marketing.
How does the brain convert experiences to long-term impressions and memory? What do our visual systems pay attention to in complex retail environments? How can we understand the power of the brand at the level of the brain? This blog demystifies brain-based insights for marketing practioners.
Specific topics vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
Browse by marketing area..
Brand Strategy..
Serendipity and Marketing..
Sustainability and Marketing..
Foundations of Marketing x Psychology
Memorable Marketing..
Experiential Marketing..
Marketing Communication..
Consumer Motivation..
Explore the most recent articles..
Serendipity, Neuroscience, and Marketing: Leveraging Surprise in a Personalized World
Even when we can have anything, we still want what we can't predict
How Marketers Can Unlock Serendipity in Product Experiences
In a marketing era dominated by personalization, a little serendipity can go a long way
The Untapped Power of Serendipity in Consumer Psychology
Serendipity has a special place in the heart of the consumer