The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
Serendipity and Marketing..
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Foundations of Marketing x Psychology
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Matt Johnson
Matt Johnson
How Consumer Behavior is Shaped by Intrinsic Motivation
Motivation impacts our consumer behavior, but not the way we think
Consumer Psychology Lessons from the Science of Photo-Taking and User-Generated Content
When it comes to photo taking and UGC, sharing is NOT caring.
Matt Johnson
Matt Johnson
Driving Consumer Behavior with The (Unintutive) Psychology of Incentives
When it comes to consumer behavior, incentives can easily backfire