Neuroscience for Marketing: Executive Retreat and Workshops

3 Transformative Days. Everything the modern marketer needs to

understand about the human brain

This executive retreat bridges the gap between what neuroscience knows and what marketing needs. Designed for CMOs, CROs, Brand Managers, and Marketing Directors ready to ground their strategies in the science of human behavior: creating deeper, more meaningful connections with your consumers.

From attention to memory, from storytelling to social neuroscience, you'll discover how to harness the brain's fundamental mechanisms to empower your brand at every level. Over three transformative days, you'll learn to deliberately architect brand associations by working with - not against - the brain's natural processing style. You'll master the art of brand storytelling that captivates on a neural level, and deploy tactics rooted in how the brain actually makes sense of the world.

You'll come away with a fundamental upgrade in how you see marketing: through the lens of the 86 billion neurons that determine whether your brand thrives or merely survives.

Curriculum Overview

Brand Strategy

Revamp your brand strategy with psychology and neuroscience

The brand exists in the minds of your customers. Everything your brand wants to do - any position it wants to hold, anything it wants to be known for, any emotional space it wants to occupy - all of this comes down to etching the right associations in the right minds.

Understand the neuroscientific drivers that meld this associative architecture

Marketing Tactics

Execute your marketing strategy with neuroscience informed tactics

From perception to attention to memory to decision-making, understand what drives your customers and how to harness these insights for more effective marketing. Learn why contrast captures attention, how emotional peaks shape memories, and how seemingly irrational choices follow predictable neural patterns. Transform these principles into tactical advantages across every touchpoint.

Marketing Mindsets

The human element: It all comes together through you

The best plan means nothing if you can't navigate uncertainty with clarity. Develop the resilience to see obstacles as data, the cognitive flexibility to spot patterns others miss, and the creative confidence to act on counterintuitive insights. These aren't soft skills - they're trainable neural pathways that separate market leaders from those merely following best practices.

About your Instructor

Matt Johnson, Ph.D., brings a rare combination of neuroscience expertise and business acumen to this executive retreat. With a doctorate in Cognitive Neuroscience from Princeton University, Matt teaches at both Hult International Business School and Harvard University's Executive Development program, and he's been recognized as one of Poets & Quants' top 50 business school professors.

Author of bestselling books Blindsight and Branding That Means Business (Economist Books), Matt has published over 200 articles exploring the intersection of neuroscience and marketing.

He consults with a wide array of organizations, including as an expert in residence for Nike, and serves as an expert witness in legal cases involving marketing psychology and consumer perception. In 2023, he was inducted into the Thinkers50 Radar as one of 30 thinkers most likely to shape the future of business.

Sample Topics and Outcomes

Frequently Asked Questions

Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.

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  • We offer a range of solutions designed to meet your needs—whether you're just getting started or scaling something bigger. Everything is tailored to help you move forward with clarity and confidence.

  • Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.

  • We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.

  • You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.

  • We offer flexible pricing based on project type and complexity. After an initial conversation, we’ll provide a transparent quote with no hidden costs.