Neuroscience for Marketing: Executive Retreat and Workshops
3 Transformative Days. Everything the modern marketer needs to
understand about the human brain
This executive retreat bridges the gap between what neuroscience knows and what marketing needs. Designed for CMOs, CROs, Brand Managers, and Marketing Directors ready to ground their strategies in the science of human behavior: creating deeper, more meaningful connections with your consumers.
From attention to memory, from storytelling to social neuroscience, you'll discover how to harness the brain's fundamental mechanisms to empower your brand at every level. Over three transformative days, you'll learn to deliberately architect brand associations by working with - not against - the brain's natural processing style. You'll master the art of brand storytelling that captivates on a neural level, and deploy tactics rooted in how the brain actually makes sense of the world.
You'll come away with a fundamental upgrade in how you see marketing: through the lens of the 86 billion neurons that determine whether your brand thrives or merely survives.
Curriculum Overview
Brand Strategy
Revamp your brand strategy with psychology and neuroscience
The brand exists in the minds of your customers. Everything your brand wants to do - any position it wants to hold, anything it wants to be known for, any emotional space it wants to occupy - all of this comes down to etching the right associations in the right minds.
Understand the neuroscientific drivers that meld this associative architecture
Marketing Tactics
Execute your marketing strategy with neuroscience informed tactics
From perception to attention to memory to decision-making, understand what drives your customers and how to harness these insights for more effective marketing. Learn why contrast captures attention, how emotional peaks shape memories, and how seemingly irrational choices follow predictable neural patterns. Transform these principles into tactical advantages across every touchpoint.
Marketing Mindsets
The human element: It all comes together through you
The best plan means nothing if you can't navigate uncertainty with clarity. Develop the resilience to see obstacles as data, the cognitive flexibility to spot patterns others miss, and the creative confidence to act on counterintuitive insights. These aren't soft skills - they're trainable neural pathways that separate market leaders from those merely following best practices.
About your Instructor
Matt Johnson, Ph.D., brings a rare combination of neuroscience expertise and business acumen to this executive retreat. With a doctorate in Cognitive Neuroscience from Princeton University, Matt teaches at both Hult International Business School and Harvard University's Executive Development program, and he's been recognized as one of Poets & Quants' top 50 business school professors.
Author of bestselling books Blindsight and Branding That Means Business (Economist Books), Matt has published over 200 articles exploring the intersection of neuroscience and marketing.
He consults with a wide array of organizations, including as an expert in residence for Nike, and serves as an expert witness in legal cases involving marketing psychology and consumer perception. In 2023, he was inducted into the Thinkers50 Radar as one of 30 thinkers most likely to shape the future of business.
Topics and key outcomes include:
Harness the neuroscience of emotion to capture consumer attention, shape lasting impressions, and influence decision-making processes.
Apply insights from brain science to inform the development of content, advertising campaigns, and branded experiences.
Enhance purchase intent across diverse consumer contexts by activating anticipated reward and mitigating the psychological friction of payment.
Guide your teams in adopting ethical marketing approaches that protect consumer well-being while preserving brand integrity.
Understand how to drive consumer engagement by understanding the neuroscience of attention
Build a distinctive framework of neuroscience-informed marketing practices that sets your brand apart from competitors.
Deploy brain-based strategies to create marketing initiatives that are both effective and memorable.
Utilize advanced behavioral tactics, including social comparison dynamics and gamification principles, to engage consumers in innovative and compelling ways.
Attendance is capped at 20 to ensure personalized attention and ample opportunity for networking and collaboration.
Group registration is welcome. Please inquire below
I hope you’ll join us.
The next retreat will take place in 2027, at a location TBD.
Please register your interest below and be the first to find out