The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing
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How Brands Create Shared Consumer Experiences and Social Cohesion
A little social cohesion can go a long way. Brands can help foster it
What Social Media and The Decline of Retail Means for Shared Consumer Experiences
No two social media experiences are alike. Coupled with the decline of The American Mall, what does this mean for shared consumer experiences?
How Branding Influences American Consumer Culture
Americans lack social cohesion. Can brands be the ones to bring American consumers together?
Products for Loneliness: How Companion Robots and Humanoids are Driving Consumer Behavior
Loneliness is driving consumer behavior to new, romantic heights
Loneliness and The Psychology of Personification
When we’re lonely, inanimate objects seem as though they have minds of their own
How Loneliness Impacts the Psychology of Parasocial Relationships
Loneliness makes the heart (and mind) grow fonder
What The Psychology of Loneliness Means for Consumerism
Loneliness is on the rise. An opportunity for capitalism?
Money on The Mind, with Merle van den Aaker
Money on the mind? Merle van den Aaker has your back
Behavioral Economics and the Psychology of Money with Merle van den Akker
Personal finance and behavioral economics are two sides of the same coin. Literally
How Consumer Behavior is Shaped by Intrinsic Motivation
Motivation impacts our consumer behavior, but not the way we think
Luke Burgis on The Psychology of Mimetic Desire and its impact in Social Media
Luke Burgis on mimetic desire and social media
How Mimetic Desire Impacts Consumer Psychology and Branding, with Luke Burgis
How does mimetic desire influence our consumer lives?
How Virtual Reality Influences Consumer Psychology and Brand Image
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing?
How the Halo Effect Impacts the Consumer Psychology for Sustainable Products
Research finds The Halo Effect is especially important for sustainable products
Empathy, Technology, and Social Media with Kaitlin Ugolik Phillips
What’s the future of technology and social media?
Ethics, Technology, and Artificial Intelligence, with Fiona McEvoy
How should we think about AI, from an ethics standpoint?
The Role of Impulse in Consumer Psychology
When emotions run high, so does impulsive shopping
Face Personalization for Marketing and Its Influence on Consumer Psychology
Who persuades us better than anyone? Ourself