The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing
Browse by marketing area..
Brand Strategy..
Serendipity and Marketing..
Sustainability and Marketing..
Foundations of Marketing x Psychology
Memorable Marketing..
Experiential Marketing..
Marketing Communication..
Consumer Motivation..
Explore the most recent articles..
The Power of The “True Why” in Brand Strategy
At the core of brand strategy lies the deep, emotional motivations of the consumer
Why The Neuroscience of Attention is Key for Branding
Driving attention is all about contrast
Why Employer Branding is Crucial for Brand Loyalty
Who can best tell the Brand Story? The Employees
The Neuroscience of Humanistic Brand Loyalty
Brands can go above and beyond simple, transactional loyalty programs
How IKEA’s Customer Centric Marketing Drives Brand Loyalty
IKEA: Masters of Customer Centric Marketing Strategy
The Psychology Behind Multi-Sensory Marketing and its Impact on Brand Loyalty
How can marketing go beyond the brand image? And into taste, smell, touch, and sound?