The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing
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Explore the most recent articles..
Lessons in Marketing Psychology from Neurometrics and Visual Attention
Where the eyes gaze the customer stays
What is Planned Serendipity? A New Perspective on Travel and Consumer Psychology
Can “planned serendipity” be the best of both worlds?
Why Employer Branding is Crucial for Brand Loyalty
Who can best tell the Brand Story? The Employees
How IKEA’s Customer Centric Marketing Drives Brand Loyalty
IKEA: Masters of Customer Centric Marketing Strategy
The Psychology Behind Multi-Sensory Marketing and its Impact on Brand Loyalty
How can marketing go beyond the brand image? And into taste, smell, touch, and sound?