The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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Explore the most recent articles..
How Irony Drives Consumer Psychology and Influences Marketing
Its all a little too ironic, don’t you think?
The Red Sneakers Effect and The Psychology of Distinctiveness in Marketing
An interview with Behavioral Scientist, Richard Shotton
How to Create Brand Meaning: Customer Expectations of Big Brands and Small Brands
The path to brand meaning comes in two sizes
How to Build a Brand Community Using Consumer Psychology
The key to community building is to look out for its members
How Brands Can Tap Into Symbolism and Social Signaling
The brand can say what the consumer can’t