The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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Explore the most recent articles..
How to think about Marketing Communications in a Fragmented Media Landscape
How can brands communicate when every consumer is on their own fragment of the media landscape?
The Power of User-Generated Content for Consumer Trust and Brand Loyalty
Who better to the tell the brand’s story than their most loyal consumers?
Harnessing the Power of User-Generated Content (UGC) in Modern Marketing
UGC can be the bond between the brand, their consumers, and the broader communituy
How Brands Create Shared Consumer Experiences and Social Cohesion
A little social cohesion can go a long way. Brands can help foster it
What Social Media and The Decline of Retail Means for Shared Consumer Experiences
No two social media experiences are alike. Coupled with the decline of The American Mall, what does this mean for shared consumer experiences?
How Branding Influences American Consumer Culture
Americans lack social cohesion. Can brands be the ones to bring American consumers together?
How Loneliness Impacts the Psychology of Parasocial Relationships
Loneliness makes the heart (and mind) grow fonder
Luke Burgis on The Psychology of Mimetic Desire and its impact in Social Media
Luke Burgis on mimetic desire and social media
How Mimetic Desire Impacts Consumer Psychology and Branding, with Luke Burgis
How does mimetic desire influence our consumer lives?
Empathy, Technology, and Social Media with Kaitlin Ugolik Phillips
What’s the future of technology and social media?
Ethics, Technology, and Artificial Intelligence, with Fiona McEvoy
How should we think about AI, from an ethics standpoint?
Consumer Psychology Lessons from Influencers and Micro Celebrities
How do we know when we’re being influenced?
How to Drive Consumer Behavior Using The Psychology of Memory
The psychology of memory holds many mysteries. And for marketing, much power
Driving Consumer Behavior with The (Unintutive) Psychology of Incentives
When it comes to consumer behavior, incentives can easily backfire