The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
Serendipity and Marketing..
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Foundations of Marketing x Psychology
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Explore the most recent articles..
Matt Johnson
Matt Johnson
The Role of Impulse in Consumer Psychology
When emotions run high, so does impulsive shopping
Matt Johnson
Matt Johnson
The Future of Shopping and Food Retail: Consumer Behavior Lessons from New Zealand’s Lockdown
New Zealand’s lockdown holds global lessons
Matt Johnson
Matt Johnson
Consumer Psychology Explains why our Brain Loves The Pumpkin Spice Latte
The PSL is the ultimate seasonal beverage, and our brains find it irresistible
Matt Johnson
Matt Johnson
Why Neuroscience and Consumer Psychology Are Key to Unlocking Phygital Retail
Phygital retail all comes down to the neuroscience of pleasure and pain