The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
Serendipity and Marketing..
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Foundations of Marketing x Psychology
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Explore the most recent articles..
contributor
Matt Johnson
contributor
Matt Johnson
How The Sense of Touch and Texture Influence Consumer Psychology
The future of marketing is at our finger tips
contributor
Matt Johnson
contributor
Matt Johnson
Sensory Branding and Experiential Marketing in the Hospitality Industry
Hospitality is all about the senses. Sensory branding shows us how
contributor
Matt Johnson
contributor
Matt Johnson
The Psychology Behind Multi-Sensory Marketing and its Impact on Brand Loyalty
How can marketing go beyond the brand image? And into taste, smell, touch, and sound?