The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
Browse by marketing area..
Brand Strategy..
Featured
The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
Serendipity and Marketing..
Sustainability and Marketing..
Foundations of Marketing x Psychology
Memorable Marketing..
Experiential Marketing..
Marketing Communication..
Consumer Motivation..
Explore the most recent articles..
Matt Johnson
Matt Johnson
How Marketers Can Unlock Serendipity in Product Experiences
In a marketing era dominated by personalization, a little serendipity can go a long way
Matt Johnson
Matt Johnson
Exceeding Consumer Expectations with The Psychology of Randomness
A little randomness goes a long way
Matt Johnson
Matt Johnson
How to Drive Consumer Behavior Using The Psychology of Memory
The psychology of memory holds many mysteries. And for marketing, much power