The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
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Foundations of Marketing x Psychology
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Matt Johnson
Matt Johnson
Serendipity, Neuroscience, and Marketing: Leveraging Surprise in a Personalized World
Even when we can have anything, we still want what we can't predict
Matt Johnson
Matt Johnson
The Psychological Benefits of Randomness and Anti-Personalization
Comfort is the antithesis of learning
Matt Johnson
Matt Johnson
How Marketers Can Unlock Serendipity in Product Experiences
In a marketing era dominated by personalization, a little serendipity can go a long way
Matt Johnson
Matt Johnson
Exceeding Consumer Expectations with The Psychology of Randomness
A little randomness goes a long way