The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
Serendipity and Marketing..
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Foundations of Marketing x Psychology
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Matt Johnson
Matt Johnson
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The Power of The Underdog Effect in Brand Storytelling
We all love a good underdog story, especially when it comes to branding
Matt Johnson
Matt Johnson
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The Surprising Consumer Psychology of Product Names
Would a rose by any other name smell as sweet? Consumer psychology says no
Matt Johnson
Matt Johnson
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Why Every Marketer Needs to Understand Neural Synchrony
It’s not about the brain. It’s about brains
Matt Johnson
Matt Johnson
How to Build a Brand Community Using Consumer Psychology
The key to community building is to look out for its members
Matt Johnson
Matt Johnson
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The Key to Better Brand Communication: Interactive Alignment
Brand communication isn’t a spectator sport