The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
Serendipity and Marketing..
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Foundations of Marketing x Psychology
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Explore the most recent articles..
Matt Johnson
Matt Johnson
The Psychological Benefits of Randomness and Anti-Personalization
Comfort is the antithesis of learning
Matt Johnson
Matt Johnson
The Downsides of Digital Personalization in Consumer Psychology
The consumer world can give us what we want, but not what we need
How should Marketers think about The Psychology of Consumer Choice?
An interview with Behavioral Scientist, Richard Shotton