The Neuroscience Of … Marketing

Dedicated to the application of psychology and neuroscience to marketing

Browse by marketing area..

Brand Strategy..

Featured

The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters

What can hipsters teach us about branding?

Lessons in Brand Strategy from The Psychology of Boba Tea

The psychology of boba tea is unexpectedly deep

The Consumer’s Emotional Need is Key to a Great Rebrand: Lessons from Lego and Walmart

At the core of the brand is the consumer’s deepest needs

Serendipity and Marketing..

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Serendipity, Neuroscience, and Marketing: Leveraging Surprise in a Personalized World

Even when we can have anything, we still want what we can't predict

How Marketers Can Unlock Serendipity in Product Experiences

In a marketing era dominated by personalization, a little serendipity can go a long way

The Untapped Power of Serendipity in Consumer Psychology

Serendipity has a special place in the heart of the consumer

Sustainability and Marketing..

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To Sell Sustainable Products, Go Beyond Sustainability Marketing

Green products often need marketing solutions of other colors

How Creative Brands Inspire Empathy with the Future of Humanity

How can brands inspire empathy for future generations?

What is Doom Tourism? A Consumer Psychology Perspective

When an environment is threatened, we only want to visit it more

Foundations of Marketing x Psychology

Featured

What is Consumer Psychology?

What is the psychology behind the marketing?

What is Branding Psychology?

Branding psychology bridges the gap between the corporation and the consumer

What is Marketing Psychology?

How can psychology connect with modern marketing?

Memorable Marketing..

Featured

The Psychology of Nostalgia Marketing in Stranger Things

For brands, the past has never looked better.

How Emotional Memories in Advertisements Impact Marketing Psychology

How can advertisements make our memories feel?

How to Drive Consumer Behavior Using The Psychology of Memory

The psychology of memory holds many mysteries. And for marketing, much power

Experiential Marketing..

Featured

The Masterful Experiential Design of Independent Bookstores

How have bookstores thrived in the Amazon era? One word: experience

What is Experiential Marketing?

In life and in marketing, experience is the best teacher

Why Neuroscience and Consumer Psychology Are Key to Unlocking Phygital Retail

Phygital retail all comes down to the neuroscience of pleasure and pain

Marketing Communication..

Featured

The Power of The Underdog Effect in Brand Storytelling

We all love a good underdog story, especially when it comes to branding

Why Every Marketer Needs to Understand Neural Synchrony

It’s not about the brain. It’s about brains

How Brands Can Tap Into Symbolism and Social Signaling

The brand can say what the consumer can’t

Consumer Motivation..

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How Consumer Behavior is Shaped by Intrinsic Motivation

Motivation impacts our consumer behavior, but not the way we think

Consumer Psychology Lessons from the Science of Photo-Taking and User-Generated Content

When it comes to photo taking and UGC, sharing is NOT caring.

Driving Consumer Behavior with The (Unintutive) Psychology of Incentives

When it comes to consumer behavior, incentives can easily backfire

How the Halo Effect Impacts the Consumer Psychology for Sustainable Products

Matt Johnson 5/18/23 Matt Johnson 5/18/23

Preview

How the Halo Effect Impacts the Consumer Psychology for Sustainable Products

Research finds The Halo Effect is especially important for sustainable products

The Surprising Consumer Psychology of Product Names

Matt Johnson 5/16/23 Matt Johnson 5/16/23

Preview

The Surprising Consumer Psychology of Product Names

Would a rose by any other name smell as sweet? Consumer psychology says no

How Essentialism Drives Consumer Psychology for Big Data Movies

Matt Johnson 5/16/23 Matt Johnson 5/16/23

Preview

How Essentialism Drives Consumer Psychology for Big Data Movies

How does big data impact the essence of a film?

Matt Johnson 12/20/22 Matt Johnson 12/20/22

Preview

Beyond Brand Storytelling: Using Neuroscience to Create Essence

Brands can give products a soul

The Neuroscience Of … Marketing

Dedicated to the application of psychology and neuroscience to marketing

Browse by marketing area..

Brand Strategy..

Serendipity and Marketing..

Sustainability and Marketing..

Foundations of Marketing x Psychology

Memorable Marketing..

Experiential Marketing..

Marketing Communication..

Consumer Motivation..

Explore the most recent articles..

How the Halo Effect Impacts the Consumer Psychology for Sustainable Products

The Surprising Consumer Psychology of Product Names

How Essentialism Drives Consumer Psychology for Big Data Movies

Beyond Brand Storytelling: Using Neuroscience to Create Essence

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