The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
Serendipity and Marketing..
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Foundations of Marketing x Psychology
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Matt Johnson
Matt Johnson
Serendipity, Neuroscience, and Marketing: Leveraging Surprise in a Personalized World
Even when we can have anything, we still want what we can't predict
Matt Johnson
Matt Johnson
Why Neuroscience and Consumer Psychology Are Key to Unlocking Phygital Retail
Phygital retail all comes down to the neuroscience of pleasure and pain
Matt Johnson
Matt Johnson
Beyond Brand Storytelling: Using Neuroscience to Create Essence
Brands can give products a soul
Matt Johnson
Matt Johnson
How Brands Can Use The Neuroscience of Surprise
There exists a simple, yet powerful formula for creating pleasure through surprise