The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing
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Explore the most recent articles..
Serendipity, Neuroscience, and Marketing: Leveraging Surprise in a Personalized World
Even when we can have anything, we still want what we can't predict
Why Neuroscience and Consumer Psychology Are Key to Unlocking Phygital Retail
Phygital retail all comes down to the neuroscience of pleasure and pain
Beyond Brand Storytelling: Using Neuroscience to Create Essence
Brands can give products a soul
How Brands Can Use The Neuroscience of Surprise
There exists a simple, yet powerful formula for creating pleasure through surprise