The Neuroscience Of … Marketing
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
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Matt Johnson
Matt Johnson
Serendipity, Neuroscience, and Marketing: Leveraging Surprise in a Personalized World
Even when we can have anything, we still want what we can't predict
contributor
Matt Johnson
contributor
Matt Johnson
What is Planned Serendipity? A New Perspective on Travel and Consumer Psychology
Can “planned serendipity” be the best of both worlds?