The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
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contributor
Matt Johnson
contributor
Matt Johnson
Lessons in Marketing Psychology from Neurometrics and Visual Attention
Where the eyes gaze the customer stays
Matt Johnson
Matt Johnson
The Neuroscience of Branding
The brand exists in the brains of consumers and in the mind of the market
Matt Johnson
Matt Johnson
The Neuroscience of Humanistic Brand Loyalty
Brands can go above and beyond simple, transactional loyalty programs