The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
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Matt Johnson
Matt Johnson
Why Neuroscience and Consumer Psychology Are Key to Unlocking Phygital Retail
Phygital retail all comes down to the neuroscience of pleasure and pain
Matt Johnson
Matt Johnson
How Marketers Can Unlock Serendipity in Product Experiences
In a marketing era dominated by personalization, a little serendipity can go a long way
Matt Johnson
Matt Johnson
Exceeding Consumer Expectations with The Psychology of Randomness
A little randomness goes a long way