The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
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Matt Johnson
Matt Johnson
Why Every Marketer Needs to Understand Neural Synchrony
It’s not about the brain. It’s about brains
contributor
Matt Johnson
contributor
Matt Johnson
The Role of Consumer Psychology & Brand Trust in Marketing Personalization
Trust is the engine of successful branding. And trust is deeply psychological
Matt Johnson
Matt Johnson
How Brands Can Tap Into Symbolism and Social Signaling
The brand can say what the consumer can’t
Matt Johnson
Matt Johnson
The Key to Better Brand Communication: Interactive Alignment
Brand communication isn’t a spectator sport