The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
Serendipity and Marketing..
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Foundations of Marketing x Psychology
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contributor
Matt Johnson
contributor
Matt Johnson
How Luxury Brands Can Harness Their Market-Driving Influence
Luxury brands need to embrace their tastemaker status
contributor
Matt Johnson
contributor
Matt Johnson
How Brand Communities Create Loyalty and Shared Consumer Identity
For brands, there’s power in numbers
Matt Johnson
Matt Johnson
How Brands Can Tap Into Symbolism and Social Signaling
The brand can say what the consumer can’t