The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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The Surprising Consumer Psychology of Product Names
Would a rose by any other name smell as sweet? Consumer psychology says no
How to Create Brand Meaning: Customer Expectations of Big Brands and Small Brands
The path to brand meaning comes in two sizes
How to Build a Brand Community Using Consumer Psychology
The key to community building is to look out for its members
What Christmas Ads Teach us about the Neuroscience of Brand Associations
How can a brand be as large as Christmas? It all comes down to associations
How Brands Can Tap Into Symbolism and Social Signaling
The brand can say what the consumer can’t
The Key to Better Brand Communication: Interactive Alignment
Brand communication isn’t a spectator sport