The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
Serendipity and Marketing..
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Foundations of Marketing x Psychology
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contributor
Matt Johnson
contributor
Matt Johnson
The Power of User-Generated Content for Consumer Trust and Brand Loyalty
Who better to the tell the brand’s story than their most loyal consumers?
contributor
Matt Johnson
contributor
Matt Johnson
How to Use Nostalgia Marketing to Influence Consumer Psychology and Drive Brand Loyalty
Nostalgia marketing inspires feelings of warmth and familiarity
contributor
Matt Johnson
contributor
Matt Johnson
Creating Brand Loyalty with Serendipity, Psychology, and a Dash of Dopamine
In a hyper-competitive marketplace, could serendipity be the answer?
Matt Johnson
Matt Johnson
The Neuroscience of Humanistic Brand Loyalty
Brands can go above and beyond simple, transactional loyalty programs