The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
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Matt Johnson
Matt Johnson
Marketing Lessons from KitKit Bar on The Psychology of Co-Creation
How did KitKat go from sluggish sales to a national treat in Japan? Co-creation
contributor
Matt Johnson
contributor
Matt Johnson
What Can Japanese Marketing Teach Global Brands?
Japanese isolationism holds deep lessons for modern marketing