The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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Explore the most recent articles..
How Luxury Brands Can Harness Their Market-Driving Influence
Luxury brands need to embrace their tastemaker status
How Brand Communities Create Loyalty and Shared Consumer Identity
For brands, there’s power in numbers
Virtual Reality and Augmented Reality in Experiential Marketing
AR and VR can directly craft a consumer’s experience
Positive Ambiguity: Marketing Psychology Lessons from The Berghain Bouncer
What can this man teach us about embracing ambiguity in marketing?
How The Sense of Touch and Texture Influence Consumer Psychology
The future of marketing is at our finger tips
Sensory Branding and Experiential Marketing in the Hospitality Industry
Hospitality is all about the senses. Sensory branding shows us how
The Masterful Experiential Design of Independent Bookstores
How have bookstores thrived in the Amazon era? One word: experience
What is Phygital Marketing? Embracing The Future of Retail
Could the future of retail be phygital?
The Psychology Behind Multi-Sensory Marketing and its Impact on Brand Loyalty
How can marketing go beyond the brand image? And into taste, smell, touch, and sound?