The Neuroscience Of … Marketing

Dedicated to the application of psychology and neuroscience to marketing.

Browse by marketing area..

Brand Strategy..

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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters

Lessons in Brand Strategy from The Psychology of Boba Tea

The Consumer’s Emotional Need is Key to a Great Rebrand: Lessons from Lego and Walmart

Serendipity and Marketing..

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Serendipity, Neuroscience, and Marketing: Leveraging Surprise in a Personalized World

Serendipity, Neuroscience, and Marketing: Leveraging Surprise in a Personalized World

How Marketers Can Unlock Serendipity in Product Experiences

How Marketers Can Unlock Serendipity in Product Experiences

The Untapped Power of Serendipity in Consumer Psychology

Sustainability and Marketing..

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To Sell Sustainable Products, Go Beyond Sustainability Marketing

To Sell Sustainable Products, Go Beyond Sustainability Marketing

How Creative Brands Inspire Empathy with the Future of Humanity

How Creative Brands Inspire Empathy with the Future of Humanity

What is Doom Tourism? A Consumer Psychology Perspective

What is Doom Tourism? A Consumer Psychology Perspective

Foundations of Marketing x Psychology

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What is Consumer Psychology?

What is Consumer Psychology?

What is Branding Psychology?

What is Branding Psychology?

What is Marketing Psychology?

What is Marketing Psychology?

Memorable Marketing..

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The Psychology of Nostalgia Marketing in Stranger Things

The Psychology of Nostalgia Marketing in Stranger Things

How Emotional Memories in Advertisements Impact Marketing Psychology

How Emotional Memories in Advertisements Impact Marketing Psychology

How to Drive Consumer Behavior Using The Psychology of Memory

How to Drive Consumer Behavior Using The Psychology of Memory

Experiential Marketing..

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The Masterful Experiential Design of Independent Bookstores

The Masterful Experiential Design of Independent Bookstores

What is Experiential Marketing?

What is Experiential Marketing?

Why Neuroscience and Consumer Psychology Are Key to Unlocking Phygital Retail

Why Neuroscience and Consumer Psychology Are Key to Unlocking Phygital Retail

Marketing Communication..

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The Power of The Underdog Effect in Brand Storytelling

Why Every Marketer Needs to Understand Neural Synchrony

Why Every Marketer Needs to Understand Neural Synchrony

How Brands Can Tap Into Symbolism and Social Signaling

Consumer Motivation..

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How Consumer Behavior is Shaped by Intrinsic Motivation

How Consumer Behavior is Shaped by Intrinsic Motivation

Consumer Psychology Lessons from the Science of Photo-Taking and User-Generated Content

Consumer Psychology Lessons from the Science of Photo-Taking and User-Generated Content

Driving Consumer Behavior with The (Unintutive) Psychology of Incentives

Driving Consumer Behavior with The (Unintutive) Psychology of Incentives

Explore the most recent articles..

How to think about Marketing Communications in a Fragmented Media Landscape

Matt Johnson 2/18/24 Matt Johnson 2/18/24

How to think about Marketing Communications in a Fragmented Media Landscape

How can brands communicate when every consumer is on their own fragment of the media landscape?

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Matt Johnson 12/30/22 Matt Johnson 12/30/22

The Key to Better Brand Communication: Interactive Alignment

Brand communication isn’t a spectator sport

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