The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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Explore the most recent articles..
Money on The Mind, with Merle van den Aaker
Money on the mind? Merle van den Aaker has your back
Behavioral Economics and the Psychology of Money with Merle van den Akker
Personal finance and behavioral economics are two sides of the same coin. Literally
How Virtual Reality Influences Consumer Psychology and Brand Image
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing?
The Role of Impulse in Consumer Psychology
When emotions run high, so does impulsive shopping
The Dark Triad Personality: Its role in Consumer Psychology
Personality influences our consumer behavior. Especially when its a dark personality