The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
Serendipity and Marketing..
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Foundations of Marketing x Psychology
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Matt Johnson
Matt Johnson
Face Personalization for Marketing and Its Influence on Consumer Psychology
Who persuades us better than anyone? Ourself
Matt Johnson
Matt Johnson
The Consumer’s Emotional Need is Key to a Great Rebrand: Lessons from Lego and Walmart
At the core of the brand is the consumer’s deepest needs
Matt Johnson
Matt Johnson
How Marketers Can Unlock Serendipity in Product Experiences
In a marketing era dominated by personalization, a little serendipity can go a long way
Matt Johnson
Matt Johnson
Exceeding Consumer Expectations with The Psychology of Randomness
A little randomness goes a long way